A STUDY OF THE GREEN MARKETING CONCEPT AND PRINCIPAL, A SYSTEMATIC REVIEW OF LITERATURE Mr. Yogesh Wagh M.Com., M.Phil. MBA, NET. Abstract The green marketing principle and concept have been described as the concepts that are used by organizations to promote environmental responsibility. With this principle and concept, a company can showcase their commitment to … Continue reading A STUDY OF THE GREEN MARKETING CONCEPT AND PRINCIPAL, A SYSTEMATIC REVIEW OF LITERATURE